Put simply, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) as its close relation is sometimes known, is the practice of improving the ranking of a website in search engine listings.  There are many methods of doing this however, and in such a highly competitive market where the difference between number 1 and number 10 in Google can mean millions of pounds, there is no guaranteed way to reach that top spot.
IceBlue takes a ground up, long term approach to SEO.  Any company that offers a quick fix to boost your rankings is offering just that - a short term, expensive solution which may or may not work for a short period of time. 
IceBlue works with you to identify your niche markets and current web site deficiencies and then refines your site to attract a large amount of targeted traffic who will actually find your site useful when driven there. We keep you in the picture by providing comprehensive, concise reports written in an easy to understand language.  Our web site design team work closely together on all projects and information on the latest SEO techniques is constantly absorbed, ensuring that our designers and programmers build your site with SEO in mind right from the very start. As SEO is such a diverse subject it is impossible to put one price on optimising a site.  How much you spend depends on how much you need your site optimising and for what purpose.  For example, a corporate website spends large sums of money on search engine optimisation to ensure it attains a high ranking when somebody types in a word specific to their products or services.  A small firm in a niche market however, will need to spend a lot less time and effort on achieving a high ranking within its field.  Our SEO specialist will be happy to have a chat with you to discuss the right level of cost effective optimisation required on your site and make the optimisation work for you.