As well as optimising your site to get “natural” listings (the main results) in search engines, we can manage a pay-per-click campaign for you, too.

This means that when people search for one of your company’s keywords, a clickable text advert for your site will appear in the search engine’s sponsored links list.

It’s a good way to get traffic to your site quickly, especially when your site is new or appearing low down in the natural listings. We’ll advise you on your keywords, set up effective text adverts and track not only the traffic to your site, but the number of conversions you get.

Pay-per-click doesn’t need to be expensive, and is excellent for seeing which keywords perform best for your site, whilst honing in on the kind of visitors you need. Phone Duncan on 01384 563050 or email seo@icebluemd.co.uk for more advice, remembering to tell him whether you want the simple version or his impressive line in geek-speak …