Category: creative

Rollercoaster marketing

Barclays Rollercoaster Marketing

Barclays Rollercoaster Marketing

We love the follow up to Barclays waterslide ad which first showed on 24th January during ‘Dancing On Ice’. Love it or hate it (and we think it’s got a lot of love judging by the fact that it has its very own facebook fan page), just imagine the conversations that Ad agency BBH must have had pitching for the original waterslide idea.

Barclay’s:  So what’s the idea then?

BBH: Well, it’s like this – we want to put a ordinary looking man in grotty swimming trunks on a waterslide and, he waterslides to work

[Shuffle of papers - cough]

Barclay’s: Well thank you so much, we’ll mull it over

BBH: Oh and by the way, it’ll cost A LOT of money

Barclay’s:  A lot of money……right.  Bye then!

Of course it doesn’t work exactly like this.  There needs to be a layer of communication between the client and the creative department which is where account managers come in.  The account managers explain systems, processes and ideas to the client along with keeping an eye on costs and communicating any problems between the two along the way.

The fact that amazing Ads like this get to go ahead is due in part to the persuasion of great account managers (just you try selling a giant gorrila playing the drums with a Phil Collins soundtrack to a stuffy boardroom).

categories Advertising, Barclays, Barclays TV Ad, Rollercoaster Marketing, blogging, creative, design blog, marketing, rollercoaster advert | admin | datetime March 5, 2010 3:38 pm | comments Comments (2)

How Important is Marketing during the Credit Crunch?

That’s a fairly vague question I admit as it is open to many answers but to be completely black and white I’d say it’s more important than ever.

Cuts are being made in budgets all over the place, jobs are being lost and departments merged, the boundaries of roles are being blurred in some instances and people are being expected to do two jobs instead of one. Basically most companies need a pound to do the work of a fiver and they need to find more and more innovative ways to do so.

This goes for the marketing departments too as while marketing budgets get cut ideas need to become more creative to get better results. More thinking outside the box is required to beat the competition as things are getting tough out there and only the fittest will survive.
This survival attitude and the need for more innovative marketing solutions will probably force designers to become more competitive too and perhaps even allow many the freedom they always craved to open their true creative channels. I say let the creative juices flow freely and the credit crunch may just create a by-product of visually stimulating commercial and retail environments.

Perhaps that’s the positive that will come out of a dire financial situation or perhaps I’m just clutching at straws for a positive, either way marketing and design departments will weather the storm better than some departments as they are possibly more necessary in a financial downturn than in boom times.

categories creative, credit crunch, design, marketing | IceBlue | datetime December 2, 2008 11:05 am | comments Comments (0)

WordPress Themes