Rollercoaster marketing

Barclays Rollercoaster Marketing

We love the follow up to Barclays waterslide ad which first showed on 24th January during ‘Dancing On Ice’. Love it or hate it (and we think it’s got a lot of love judging by the fact that it has its very own facebook fan page), just imagine the conversations that Ad agency BBH must have had pitching for the original waterslide idea.

Barclay’s:  So what’s the idea then?

BBH: Well, it’s like this – we want to put a ordinary looking man in grotty swimming trunks on a waterslide and, he waterslides to work

[Shuffle of papers - cough]

Barclay’s: Well thank you so much, we’ll mull it over

BBH: Oh and by the way, it’ll cost A LOT of money

Barclay’s:  A lot of money……right.  Bye then!

Of course it doesn’t work exactly like this.  There needs to be a layer of communication between the client and the creative department which is where account managers come in.  The account managers explain systems, processes and ideas to the client along with keeping an eye on costs and communicating any problems between the two along the way.

The fact that amazing Ads like this get to go ahead is due in part to the persuasion of great account managers (just you try selling a giant gorrila playing the drums with a Phil Collins soundtrack to a stuffy boardroom).