Good copy is so important. Too many people spend time and money on making their websites and business literature look beautiful, only to let themselves down with poor content.

Accurate use of spelling and grammar is essential, while consistency helps to engender trust from potential clients. But those are just the basics. Lively, well-written text can bring a website or brochure to life, talking directly to customers, winning loyalty to your product and conveying the spirit of your brand. And effective use of keywords in a content-rich site can help your natural search-engine listings, too.

Due to the way people read from their screens, and the none-too trifling matter of search engines, writing for the web is a little different from writing for print. If you’re planning on using your own text, we'll give you tips on writing great online copy.

If you need more guidance, though, our in-house copywriter can help you with proofreading, editing or adding some sparkle to your existing copy. She’ll guide you from the very beginning if you want, helping you build your brand as you decide what kind of tone to put across – be it chatty, light-hearted, authoritative, salesy, serious or witty.

By building in her knowledge of marketing and search engine optimisation, IceBlue’s copywriter can make great use of your company’s keywords, adding friendly calls-to-action to help turn casual visitors into satisfied customers. To find out more, please contact marie@icebluemd.co.uk today. You can also catch up with Marie’s copywriting blog.