Everything you ever wanted to know about email marketing but forgot to ask ...

Hello - I'm Marie, the new copywriter at IceBlue. Been here for four weeks now, and I'm starting not to feel like the new girl anyore. Wayne gave me a nickname today (it's Mary - think I've got off lightly, compared to Jodie's Jedi?), so I really feel at home now. Cheers, Wayne.

Mel and I have been on a two-day course at the Institute of Direct Marketing in Teddington this week, on 'Effective Email Marketing'. It was pretty darn intense, and the other delegates worked for very high-profile brands (Virgin Atlantic, Adidas, Nectar Cards, Royal SunAlliance, Sony ... ) but I hope we held our own. Instead of being intimidated, we felt lucky that we work for a small team, having a big input into the whole idea/design/writing/sending/testing/reporting process involved in email marketing. Some of the people there outsourced all that stuff to creative agencies, whereas we can control and tweak our every stage, learning as we go.

The legal aspects were a big help (don't want to get listed as spammers!), and we're also dreaming up some imaginative ideas for future email campaigns - both for our clients and our IceBlue marketing. I liked the short section on creative copy best, but I'll write more about that in my own little blog.

See you soon. Have a happy weekend, all! Marie :)