Clever comic thing

Aaargh, where has the week gone? We’re all dashing around like mad things here – not least Creative Director Emma who is gearing up to have a baby any day now. It’s true what they say about the nesting instinct – never has the office looked so TIDY.

Kudos this week to the Institute of Direct Marketing for sending me the best mailshot I’ve ever seen. They’ve used people’s names, job titles and office location to send out a personalised comic advertising the next International Direct Marketing Fair. OK, I know it's all to do with laser printing and databases - not really a magic comic at all - but nevertheless it still felt very flattering for little me to be the star of my very own cartoon strip.

Love it. But then you’d expect the IDM to be at the forefront of direct mail campaigns, wouldn’t you?

How did they know I was blonde, though? And white, come to think of it? Would love to hear from someone who’s received a mailout that’s gone a bit wrong …