Paul Asplin

Paul Asplin, CEO of DAS has just started writing a blog on My Telegraph. I've previously written about the power of blogging when used by corporations in order to engage directly with clients and employees alike and I think this blog is a good example of when corporate blogging goes right.

Paul writes the blog in a very personal, non corporate style which is exactly what is needed to avoid the blog being seen as just another piece of corporate literature. In doing so, he reveals himself, and DAS, to be a company with a human face behind it and improves its brand perception immesuarably.

So well done Mr Asplin, we congratulate you and hope you manage to keep up the good work!