Random search engine tip #02

Wow, Search Engine Strategies was excellent last week – I’m sorry that I only made it to the final part of the three-day conference.

Although we did get a touch of Geek Overload by the afternoon: especial annoyance directed towards one bright spark who constantly interrupted the panel with thoughts and advice of his own.

“Don’t forget the robots dot txt file!” spoken in a strangulated Mr Bean-ish voice has become something of a catchphrase for me and web designer Hannah, who earned geek points of our own by taking notes on the seminars we attended.

Anyway, those notes will – I hope – be of benefit to you too, as I share some tips and tools with you over the next few weeks.

Did you know about ... Google Sets? It lets you enter search terms and look for related content/ideas. Handy for research on keywords, and maybe websites to target for building links. And how about SpyFu? Try it - you'll like it!

Random search engine tip #01

Hello, it’s Marie. I’ve finally got rid of Duncan and will be taking control of the SEO blog from now on … mwahahaaaahaaaah!

Well, actually he’s gone freelance and is working for us on a consultancy basis, so we’ve still got all our SEO horsepower – just with one less horse to share the carrots with.

Anyway, I’m the IceBlue copywriter – and implement lots of the SEO strategies that Duncan dreams up – so I’m going to share a tip with you once a week.

This week’s tip is brought to you by the colour blue and the word META.

And this is it …

If you don’t have time to re-write all of your meta tags, concentrate on the meta description. This forms the text that appears in search engine listings – thus it’s the thing that attracts people to click through to your site.

Meta keywords, although believed in the search-engine olden days to be very valuable, are not currently included in search engine algorithms and are not seen by searchers.

I’m making time to go to Search Engine Strategies sometime this week – see you there?