Huge loophole found in Googles search engine rankings algorythm!

I'm not too sure how long this is going to last before it gets spammed the hell out of but a massive loophole has been discovered in Google's search algorythm by our search team over the last week!

We noticed a massive surge in traffic to one of our sites overnight, from approx 50 visitors per day to over 1,500! The reason? A lone image on the site that had been labeled 'no smoking sign' and then found on Google images in number 1 position and hit time upon time. Now why would this little image be made number 1? Well, we had originally downloaded it from Google images whilst it had the title 'no smoking' and we renamed it simply adding the word 'sign' to the end to make it more descriptive.

The surge in visitors could be put down to a simple fluke, however, we tried the same with other images found on Google image search and then added to the description rather than changing it completely. The result??? Loads and loads of extra visitors.

It seems then that by incorporating a google image into your site and then adding to the description and making it more descriptive, Google will boost that image up the rankings and use your site as the one that visitors get sent to.

A handy hint I'm sure you'll agree, now go forth and use it! (until it gets banned)

SEO in Birmingham

Okay, I'll admit it. The state of the SEO industry in Birmingham at present is in pretty dire shape. Just by glancing through current salary levels for SEO jobs in the UK you can instantly see that the top agencies, clients and consultants are all based in London.

It grates me to say it because I love Birmingham and find that the majority of SEO consultants / agencies in London don't do or know much more than reputable Birmingham SEO companies. The main reason that I believe we're in such a poor state up here is that generally, businesses in London are far more web, marketing and yes, business savvy that companies from 'oop north' and therefore see the value in SEO which still stands for Sausage and Egg Omelet up here for most SME's.

That's not to say that all is lost for the SEO companies like ourselves from the midlands who have worked incredibly hard on results driven campaigns to impress their skeptical clients. A recent smattering of London clients have found us via the web and had enough courage and lack of north/south prejudice to become our clients. The results (needless to say or I wouldn't be writing this article) have meant serious value for money for these companies who now view us as the secret weapon in their marketing strategies.
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The lesson? Sometimes companies from London can be so caught up with what's in the M25 that they lose out on the chance to work with genuine, talented, exceptional (and modest) people like ourselves (not to mention the chance to savor a decent pint of bitter when they pop up to visit). Choosing Search engine optimisation companies in Birmingham could be the smartest thing they've ever done!

SEO'ing Molecular Biology? Making science exciting!

So just how do you make retailers of laboratory equipment compelling and search engine friendly? This was the challenge set to us a couple of weeks back now by the owners of cadama .co.uk
Firstly it helped that they were web savvy and saw the value in pushing forward their web presence without expecting immediate, obvious gains.

The challenge is that the clients target audience are heavily brand conscious, peer influenced and research driven when choosing their next piece of specialist laboratory equipment which they could be using for the next 10 - 120 years or longer, therefore impulse buys are pretty much out of the window and a campaign to highlight the cadamamedical website as an information hub therefore elevating their brand awareness was decided upon as the best for long term business growth and development rather than a quick fix.

First thing was first, we took a look at their AdWords campaigns and cut out the wasteful visitors, improved quality scores and reduced average CPC's from an unhealthy £.67 to a more respectable £.13

We developed a plan which involved subtle changes to their website including increased use of calls to action and a back end molecular biology forum and molecular biology blog to get them an authoritative web presence over their nearest web rivals.

Keyword lists are being drawn, researched and completed this week and shortly after we will be able to bring keyword guidelines into their SEO strategy and lay some solid foundations for year on year growth and development.

So it all comes back to the old "quality content" "write for your visitors" solution to SEO that seems to be the stock answer from every major search engine representative and funnily enough, it's true! Unfortunately, it does take a bit of thought and perseverance and so quick fixes will always be there to tempt the SEO company however,the thoughtful approach will always save you time in the end as you won't have to keep updating your quick fix solutions to keep up with changes to the search engines.