SEO'ing Molecular Biology? Making science exciting!
So just how do you make retailers of laboratory equipment compelling and search engine friendly? This was the challenge set to us a couple of weeks back now by the owners of cadama .co.uk
Firstly it helped that they were web savvy and saw the value in pushing forward their web presence without expecting immediate, obvious gains.
The challenge is that the clients target audience are heavily brand conscious, peer influenced and research driven when choosing their next piece of specialist laboratory equipment which they could be using for the next 10 - 120 years or longer, therefore impulse buys are pretty much out of the window and a campaign to highlight the cadamamedical website as an information hub therefore elevating their brand awareness was decided upon as the best for long term business growth and development rather than a quick fix.
First thing was first, we took a look at their AdWords campaigns and cut out the wasteful visitors, improved quality scores and reduced average CPC's from an unhealthy £.67 to a more respectable £.13
We developed a plan which involved subtle changes to their website including increased use of calls to action and a back end molecular biology forum and molecular biology blog to get them an authoritative web presence over their nearest web rivals.
Keyword lists are being drawn, researched and completed this week and shortly after we will be able to bring keyword guidelines into their SEO strategy and lay some solid foundations for year on year growth and development.
So it all comes back to the old "quality content" "write for your visitors" solution to SEO that seems to be the stock answer from every major search engine representative and funnily enough, it's true! Unfortunately, it does take a bit of thought and perseverance and so quick fixes will always be there to tempt the SEO company however,the thoughtful approach will always save you time in the end as you won't have to keep updating your quick fix solutions to keep up with changes to the search engines.
Firstly it helped that they were web savvy and saw the value in pushing forward their web presence without expecting immediate, obvious gains.
The challenge is that the clients target audience are heavily brand conscious, peer influenced and research driven when choosing their next piece of specialist laboratory equipment which they could be using for the next 10 - 120 years or longer, therefore impulse buys are pretty much out of the window and a campaign to highlight the cadamamedical website as an information hub therefore elevating their brand awareness was decided upon as the best for long term business growth and development rather than a quick fix.
First thing was first, we took a look at their AdWords campaigns and cut out the wasteful visitors, improved quality scores and reduced average CPC's from an unhealthy £.67 to a more respectable £.13
We developed a plan which involved subtle changes to their website including increased use of calls to action and a back end molecular biology forum and molecular biology blog to get them an authoritative web presence over their nearest web rivals.
Keyword lists are being drawn, researched and completed this week and shortly after we will be able to bring keyword guidelines into their SEO strategy and lay some solid foundations for year on year growth and development.
So it all comes back to the old "quality content" "write for your visitors" solution to SEO that seems to be the stock answer from every major search engine representative and funnily enough, it's true! Unfortunately, it does take a bit of thought and perseverance and so quick fixes will always be there to tempt the SEO company however,the thoughtful approach will always save you time in the end as you won't have to keep updating your quick fix solutions to keep up with changes to the search engines.
Labels: natural seo
posted by Duncan Bloor at
11:30 AM
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