Search engine strategies London review
We eventually decided to pop down to the search engine strategies conference on Friday. We were unsure whether or not to go down at first as we'd attended a lot of search engine strategy events recently and this seemed to be a bit of a last minute afterthought bolted onto the affiliates 4 u conference.
My suspicions were confirmed when we entered and found the atmosphere to be rather flat with a low attendance however, I always view this as good news as it means that there's less talented / educated competition in the SEO business for us to deal with.
Door charges were halved for us as we were only attending one day which was nice as they didn't have a specific policy
I decided to take in "the search integration conundrum" for my first lecture whilst Marie, our copywriter went to see "the changing nature of search" of which she reported back positively on, my lecture was another story however... The star of the show was the MD of bigmouthmedia who was funny, intelligent and perceptive yet her two co-presenters were coming out with the most amazing pseudo scientific buzzword laden nonsense I've ever heard (even in the US) They gave lazy, nonsensical questions which had the sole purpose of trying to make themselves look more intelligent whilst (I assume) making the MD of bigmouth appear silly. Luckily, it had the opposite effect.
The day did improve from there though - "Know Your Customer. Analysing Visitor Behaviour & Needs to Maximise Conversion" started off badly but ended up a very interesting and informative look at customers perceptions. We also went along to see a chap who we know fairly well now after bumping into him at numerous shows - James Pennington's lecture was a refreshing, down to earth antidote to the waffle coming from some of the other rooms and he delivered some good advice for the non-agency crowd at the show which is what he does successfully week in, week out at the nb2bc in Warwick.
We didn't hang around for the aftershow party as we both had prior engagements with friends in London however I don't think we will have missed out on too much. Hopefully the next LOndon event will have a bit more life in it!!
My suspicions were confirmed when we entered and found the atmosphere to be rather flat with a low attendance however, I always view this as good news as it means that there's less talented / educated competition in the SEO business for us to deal with.
Door charges were halved for us as we were only attending one day which was nice as they didn't have a specific policy
I decided to take in "the search integration conundrum" for my first lecture whilst Marie, our copywriter went to see "the changing nature of search" of which she reported back positively on, my lecture was another story however... The star of the show was the MD of bigmouthmedia who was funny, intelligent and perceptive yet her two co-presenters were coming out with the most amazing pseudo scientific buzzword laden nonsense I've ever heard (even in the US) They gave lazy, nonsensical questions which had the sole purpose of trying to make themselves look more intelligent whilst (I assume) making the MD of bigmouth appear silly. Luckily, it had the opposite effect.
The day did improve from there though - "Know Your Customer. Analysing Visitor Behaviour & Needs to Maximise Conversion" started off badly but ended up a very interesting and informative look at customers perceptions. We also went along to see a chap who we know fairly well now after bumping into him at numerous shows - James Pennington's lecture was a refreshing, down to earth antidote to the waffle coming from some of the other rooms and he delivered some good advice for the non-agency crowd at the show which is what he does successfully week in, week out at the nb2bc in Warwick.
We didn't hang around for the aftershow party as we both had prior engagements with friends in London however I don't think we will have missed out on too much. Hopefully the next LOndon event will have a bit more life in it!!
Labels: a4u, seacrh engine conference, ses
posted by Duncan Bloor at
3:29 PM
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