Advertising on msn

Thought I'd try a bit of cross SE ad spend comparrison with a new campaign for one of our own companies recently and take the leap into msn's PPC model. I'd avoided it before as there was never really an easy way to transfer campaigns over and the effort taken to set one up was simply not cost effective enough for our clients. However, the promise of searchers being twice as likely to convert compared to Google compelled me to start running identical campaigns on both msn and Google, the results? ...

Too early to say I'm afraid, The site has a really low conversion rate but with high conversion values (up to £5000) so it will take a good long while to get enough information to make the experiment statistically viable however, I can say that the support and setup with msn was great (nice Irish helpesk staff who'll transfer your Adwords account seetings over in 24 hours) and the interface is relatively easy to use although seems to lack a lot of the useful features of Adwords.

In short, completely undecided! Will have to convince a client with a high conversion rate / traffic volume to give it a spin.